Cowry ConsultingPandemic Purchases Part 2: Buy Now, Pay Later? How Delayed Payment Services May Not Be So HelpfulThis is part 2 of our Pandemic Purchases Series. For part 1, please see the link here.Apr 20, 2021Apr 20, 2021
Cowry ConsultingPandemic Purchases Part 1: How increased online shopping decreases the pain of payingThis article is part 1 of the Pandemic Purchasing Series, where we shed light on how buying behaviours have shifted as a result of…Apr 7, 2021Apr 7, 2021
Cowry ConsultingHow to apply the prospect theory to increase salesWhat is Prospect Theory?Feb 4, 2021Feb 4, 2021
Cowry ConsultingSocial Norms: An Underestimated Tool to Change BehaviourWhy are social norms effective?Jan 4, 2021Jan 4, 2021
Cowry ConsultingCan’t Escape Choice ArchitectureChoice architecture describes how the layout, sequencing, and range of choices available on a model affect our subsequent decisions. For…Dec 26, 20201Dec 26, 20201
Cowry ConsultingHuman Science, not Rocket ScienceImproving customer experience can seem like a broad and abstract task. Although a seamless and pleasant customer experience is something…Dec 15, 2020Dec 15, 2020
Cowry ConsultingCowry’s 2020 Global Summer SchoolThis August, Cowry welcomed 20 budding Behavioural Scientists to our first Summer School offered in a new worldwide, digital format. From…Dec 15, 2020Dec 15, 2020